Menswear peeps don't got no opinions so that's why people like Sam and I need to supply you with one.
It's cool, I guess.
This look is heavily influenced by the failure of Lehman Bros.
Or your neighborhood wino.
But only winos south of the Mason-Dixon line. Winos north of DC wear a ton of coats all the time.
Beams Plus must be Asia's Gap.
That automatically makes it cooler than America's Gap but less cool in respect to other Asian brands.
The grey socks are a nice touch.
Having seen all the looks, I notice that many of the looks are influenced by Americans wandering around in the woods on acid. It's Heritage in that respect. Like 'Dead Head' Heritage.
This is also 'Dead Head' Heritage. But pre-'Dead Head' Heritage. It's like Beams Plus is referencing all time periods before, during, and after the 'Dead Head' movement. So the past 60 years, right?
Abuse isn't recreational.
Cardigans and capris are very Slovak.
When I was about 4 years old, this was how my mother dressed my older brother and me.
When will the internet be done with tote bags? Do men actually use them? Do they only use them when they have kids? Do they keep things other than diapers in them?
Beams Plus is so dull I have nothing to say.
If I were getting paid to do this I'd be so fired.
"OH LOOK IT'S TODD FUCKING SNYDER!"
"NO, IT'S ACTUALLY BEAMS FUCKING PLUS SPRING SUMMER 2013!"
"NO WAY? REALLY? ARE YOU SURE IT'S NOT TODD FUCKING SNYDER!"
"YES, I'M SURE. TODD SNYDER ONLY USES ANGLO-AMERICAN MODELS AND THE ONE TOKEN BLACK GUY!"
"OH LOOK IT'S TODD FUCKING -- WAIT A MINUTE, IT'S BEAMS PLUS JUST LIKE THE LAST ONE!"
This is what Frenchmen wear when they go to masturbate in public.
"OH LOOK, HOW DID MY MOTHER'S TALBOT'S CATALOG JPEGS GET INTO THIS SLIDESHOW?"
"THAT'S NOT YOUR MOTHER'S TALBOT'S CATALOG! IT'S BEAMS PLUS!"
If the Applacian Trail had an intestine...
Not that these looks are bad though.
These are just a bunch of random clothes thrown on a model.
SWERVE.
Beams Plus throws you a curveball with a Thomas the Tank Engine look on the last fit.
What do you even do man? What do you even do?
Beams Plus is Japan's Gap.
Fuck, yes. I laughed my ass off. If I started a menswear blogazine I'd hire you day one. Also, if I ever started a menswear line, the first collection would be S/S inspired by Americans in the woods on acid. Even better, waspy americans in the connecticut woods on acid for the first time. I'm getting images in my head already.
ReplyDeleteAlso, this whole Japanese doing Americana shit is over. I'm not paying $50 for a magazine so they can tell me how I already fucking dress.
And tote bags, they've been over since I bought my mom one for Christmas, like 5 years ago.
Haha. Like the article yet again.
ReplyDeleteI myself have moved from NYC last year to Osaka Japan.
I have lived in Soho NYC for 20 years prior.
In NYC about every whack ass that has 2 legs wears that classic Americana style with a shit eating sneer.
There are a million shopping malls in Japan that are packed with American 'classic' style goods.
I think globally that style generally means:
'I belong on Tennis court but I cannot afford it
therefore Im going to hang out in the streets and act like Im on a Tennis court'.
Especially this Beams Plus shots you post.
Its a clear representation of the worst people in the 80's. (Im 37 so I actually was alive during that period)
Strange enough though; In all the big company clothing stores in Japan they tend to market their products towards many different styles of people.
So you can go in to the stores and find Americana style clothing in ones section, outdoor hiking gear in another section, street style in another, etc.
Beams is also like that.
The general American stores are very narrow categories that you cannot break out of.
Beams plus actually has a lot of really crazy interesting things but it also has whack Americana shit too.
Whereas most everything in say the Gap is pretty dull.
Due to the whole duuche bag classic asshole mentality in the fashion world;
lately Ive been hoping more synthetic materials get popular in mens wear.
The retro movement is the norm so the old norm will become the next rotation.
Modernization.