Sunday, December 18, 2011
Vanity Fair wrote a piece that pokes fun at GQ and their Oral History. The piece is warranted, as the GQ piece is most certainly a circle-jerk. But the Vanity Fair piece itself is a circle-jerk and falls short of really “sticking it to those self-aggrandizing menswear bloggers”. The “nobody cares” logic doesn’t really apply to something like menswear blogging because it’s such a small circle. The menswear community doesn’t care that it doesn’t have a large enough cultural influence to sway a monumental event as huge as Vanity Fair does - like the 2008 election (because everyone knows that Vanity Fair convinced everyone to vote for Obama). I also happen to know people who have never watched a Meryl Streep movie or a listened to a Celine Dion album. Tell that to the Vanity Fair editors.
On second thought, don’t. They’ll just use a big word and snub their aristocratic noses at those silly bourgeoisie men buying Alden’s.
Not that what I just wrote will change anyone’s mind as the minds that I am addressing don’t need to be changed. People are still hitting reblog on tumblr and menswear bloggers are still not caring about what goes on outside of their community.
Warnett did a (portion of a) post about how he disliked the GQ piece. Warnett is all about blogging for fun and being an all-star silly blogger; which I can sympathize with. But where the analysis falls short is that he appears to differentiating two different types of fun where there is no need for differentiation. Warnett is all about subjective, creative, unique fun; which is great because those are the type of people who drive industries into the future. He calls cliquey, snarky, foot-step-following blogging douchey because he sees these people as insecure and unable to find their own turf. I would agree with him that this type of blogging is not terribly creative and does not push menswear into new spaces. However, I see nothing wrong with this type of blogging as long as it does not try to exclude others. This exclusion is where Warnett gets his idea of “douchey” bloggers from. Filling your write-ups with crap may be warranted (though I probably will only look at the pictures, I like pictures) but excluding other bloggers is not.
Surprisingly, I don’t believe that it’s the bloggers who are doing the excluding, it’s geography and web publications that create barriers. Journalism and curation of menswear blogging makes blogging exclusive. It funnels people towards certain blogs. It creates “blogging dollars” that are not actually based on merit. Traffic ought to be based on things like the “quality” of the content, not your plugs from publications. Many publications are great at keeping blogging democratic and making sure that quality gets featured. Some are not. As menswear blogs get more attention, keep in mind that blogging will become more exclusive. If you were lucky enough to be featured in a publication (I know I was) remember that you must also to continue to keep menswear blogging diverse with lots of contributing members. Do your best to try and keep blogging inclusive.
(I'm sorry nothing is hyperlinked. Blogger got itself busted up.)
Thursday, December 15, 2011
He asked and asked, and I relented. The spelling is particularly atrocious because he was excited.
Here it is:
Sam Franklin’s Gift Guide
these bots are great stocking stuffers and boots are really great for winter because they have thick soles you can put them in a stocking
i dont own any flannel just flower prints these look great under the tree and under chrismas sweaters you could also put this in a stocking andhave room for cand i threw all my flanel out
this fuck shirt is a big fuck you to ever i think fuck you shirts are great im even getting a monogram fuck you on itcause bloggers
aw these are soo fuking cool like lookat that buckle that buckle is soo cool and you could use thes as a stocking stuffer
you dress like a grownassmn so now you need grown ass housewear so your lovedones should buy you thisdressing gown so you can look gown as fuck and be like pimp dadyy pimp cept respectfulto women cause thats what grownas.smeen do
ocaots are great gift ideas because its winter and its coldoutside so everyone needs a coat cause no one remembers to saev theres from last year
The design matrix is inspired by the history of American clothing including military, utilitarian, and outdoor living interpreted in a sophisticated metropolitan style. is recognized for its fashionable designs, quality and durability in today‘s environment, while still staying true to its DNA.
(editors note: I think he copied and pasted this last write up from somewhere. My apologies if it was you. It definitely doesn't come from a write-up about those socks.)
Saturday, December 10, 2011
Problems mounted for the blogger. The December dark turned the lights out early for his windows in the basement. He struggled with the question of what to add to his gift idea post. How do you address the contradiction of ‘buying less, buying better’ and the holiday consumerism? Do you scratch your butt and hope it goes away? At the moment, the blogger chose the latter. And by that I mean he flicked through his blogroll and imbibed the syrup. After an hour of gorging himself, he sat stuffed with consumer filth, on the verge of vomiting on the floor. He was bloated and with the furnace humming on, he began to feel something similar to the meat-sweats coming on. How would he address this issue if he could not get himself beyond it?
Luckily for the blogger, the solution came to him in his sweaty, consumer, coma. When he reflected on the moment later, he would liken it to the Gospel of Matthew; when the Holy Spirit came down from heaven, crept to Mary’s bed, held her down, and stuck it in. She became pregnant with a man that would influence the thoughts of everyone in the West for the next two-thousand years. Raped by an idea, the blogger became pregnant with a solution for menswear bloggers everywhere. Blessed was he among bloggers, and blessed was the fruit of his womb.
He realized this: this sort of thing is a hobby. For those who spend hours on the internet, curiosity drove them to consume. For those of who could care less, they didn’t read his “10 Menswear Essentials” and did not care about how their jackets fit. He had been writing to the wrong audience. He wrote to those who never read when he should have been writing to those who did. The blogosphere subscribed to the philosophy ‘buying more, buying better’ and there was nothing wrong with that.
What a visionary.