For example, he's a rule question.
Should you always wear clothes?
The Traditionalist: Yes. Button-downs, blazers, and chinos, please.
The Part-Time Nudist: Not when you're at the nudist beach.
The Full-Time Nudist: Clothes are an abomination and should never be touched.
These are all rules.
Take what you will from them.
But here's a rule I like: "Don't wear lots of exciting things because too much excitement causes stress for everyone. And stress isn't fun or happy."
So, I generally limit myself to one exciting thing.
Here's an amendment I made a while back.
"Don't wear exciting things on your feet because exciting things on your feet will stress everyone out including your cat and nobody likes a stressed out cat because they piss on your carpet."
Want your cat to piss on your carpet?
Here's a collaboration between Clarks and Woolrich.
Here was the marketing rule that somebody laid out during the meeting between Clarks and Woolrich:
"Let's do exciting things because we don't know what we're doing."
They're sticking to it.
And I think that's brave.
But just a little smelly.